Sandvik Coromant names new marketing manager, sales area americas

Sandvik Coromant has promoted U.S. Central regional sales manager Nick Falgiatano to marketing manager, sales area Americas, effective December 1, 2022. In his new role, Falgiatano will be accountable for establishing and reaching the strategic objectives of sales area Americas.

Falgiatano will also be responsible for ensuring the use of appropriate marketing channels and efficient methods to promote the company's growth strategy, as well as supporting the sales team by developing and implementing marketing activities. He will be responsible for the Sandvik Coromant Centres in sales area Americas, securing certification and maximum utilization for the centres. He also will execute launches of new Sandvik Coromant offers, as well as lead a balanced and efficient mix of marketing, communication, and brand activities.

Falgiatano has been with Sandvik Coromant for 10 years as a sales engineer and, most recently, as a regional sales manager based in the Chicago market. He will relocate to Mebane, N.C., in 2023 to be based out of the U.S. headquarters. He will report to Virginie Geoffrion, Sandvik Coromant head of field marketing.